The largest addition to SellingPoint are the CRM (customer relationship management) tools that bring a whole new new to your company. As its name implies, the goal of customer relationship management is to enable companies to manage each and every customer experience better. Ideally, your company could provide each customer a personalized experience based on the customer's unique history of interactions with you. However many companies find it hard to embrace CRM strategy across the entire organization and create consistently great customer experiences.

SellingPoint brings this powerful business tool to manufacturing companies in a very flexible way. Our team understands that each business operates differently and that plays a big role in the way that something like CRM can be implemented. For instance, the terms customer, account, client, and dealer could all describe the same kind of record. SellingPoint allows you to name that kind of record the way you want. In addition to changing the labels on fields, its possible to add, remove, change just about any field in the system while at the same time adding validation rules and other requirements to a given field.

What about business processes? Every company has a specific way in which they work and a carry out tasks. For instance, there may be a particular series of steps that need to be followed before a lead can be turned into a customer. These steps will vary in detail from company to company, but SellingPoint CRM will easily handle your unique processes.

SellingPoint can automate this process with a concept called workflow. By setting up the tasks that must be accomplished by various people in the company step by step, SellingPoint CRM enforces the your specific business processes. This preserves consistency across the company and makes it possible to see the current status of a given record as it moves through the workflow process.

We'll have more details on the various features and possibilities of customization and workflow in future posts.